Social media marketing has become one of the most important marketing tools for the success of any business. Although Facebook and Twitter are the most widely used social media marketing platforms new ones are always coming up. And just when you start to think that you have everything figured out with your social media something new pops up. The latest entrant is Snapchat, which is unique in many ways.
Unlike other social media, Snapchat allows the use to share an image or video for only a couple of seconds. This might sound very brief, but it is one of the things that make Snapchat as popular as it is.
“Contrary to what one may think Snapchat is not only used by teenagers to share silly things as many companies have embraced it as a marketing tool,” said Issa Asad, entrepreneur, social media expert, and CEO of 2 companies located across South Florida. Mr. Asad’s companies include Q Link Wireless and Quadrant Holdings.
With up to 700 million photos and videos shared on Snapchat every single day, it was only a matter of time before big companies began to use it for marketing. Below are 3 big companies that use Snapchat for marketing.
It’s hard for McDonalds to fail to notice anything new or anything that draws the attention of the masses. This company is always waiting for a new marketing opportunity to come into the market so that they can grab it with both arms. McDonalds is one of the companies with the greatest social media presence, and so there is no way it was going to miss out on Snapchat. They have used Snapchat for quite some time now, but their latest marketing strategy is perhaps more creative than the rest. In this latest campaign, they are using “snaps” of famous athletes such as Lebron James in their marketing strategy. Besides from the celebrity snaps they have also used Snapchat to give fans exclusive behind the scenes commercial footage and snaps of some of their popular foods.
2. Free People
The marketing director at Free People recently said that one of the main reasons that they decided to use Snapchat for marketing was because it provides a way to gain a the full attention of a follower. What makes this possible is the self-destruct feature that makes many people concentrate more on a snap before it disappears. Free People has used Snapchat to engage people and to give them a sneak peek of new collections. Besides from engaging followers through silly questions their unique snaps have helped to maintain a loyal following as their followers are kept guessing what is coming next.
GrubHub is well known for its unique marketing strategies on Snapchat that have always kept their many followers excited. One of the most remarkable uses of Snapchat by GrubHub was last year when they used the Doodle feature to invite people for an internship. GrubHub run a Snap Doodle Contest, and the winner was invited to interview for an internship opportunity. Snapchat has become one of the main marketing strategies for GrubHub as it has continued to use it for several things. Some of the main ways that GrubHub uses Snapchat include promo codes, sneak-peaks, and giveaways and just like McDonalds they are also using it to show behind the scenes videos.