Issa Asad, author of the Snapchat marketing e-book, Instant Profits with Snapchat, has released the top 3 ways businesses can incorporate Snapchat this year.
“The beauty of this site is the fact that it creates a great sense of urgency; images are posted for a few seconds, then they disappear from the internet for good,” said Issa Asad, who is also the CEO of 2 companies located in Dania, Florida: Q Link Wireless, LLC, and Quadrant Holdings, LLC. “So, if you don’t see them, you miss out on the image, the promotion or other information a company is sharing with you.”
These are the top 3 ways to use Snapchat in 2015, to help your business grow in the coming year:
Promote
Yes, promotions, coupons and other discounts are commonly used through Snapchat today, but, this is only going to grow in the following year. Due to the fact that there is so much competition out there, namely through online sites and businesses today, you have to find a way to stand out. What better way than to give your audience something? Snapchat is an easy way to give back, and keep them coming back, so make sure it is used often and gives the customers something worthwhile.
Tell Stories
Another method in which Issa Asad has told business owners to incorporate Snapchat is to tell a story. Due to the fact that these snaps only last a few seconds, creating a series or chain of snaps is a good way to tell a story. By sending them back-to-back, it keeps your audience engaged. And, if they know they have to come back to view the following snaps in order to get the entire story, they are more likely to do so than if you simply tell them you are going to send out another snap in 30 minutes. So, peak their interests through storytelling using the platform.
Celebrity Endorsement
Without fail, celebrities sell products. For this reason, it is worth paying them to endorse for you. With snaps, you can create a series of celebrity endorsements and draw them together, or string them out over the year. If your customers see their favorite celebrities wearing your brand, talking about it or otherwise sharing it in snaps, they are going to be more interested in the product. So, in using celebrity endorsement, it is also important for businesses to get the current celebrities who are trending, and those who are “in” so that it will draw attention from the right consumer.
There is no single way in which to use online social media platforms to reach your audience. And, as discussed in Issa Asad’s e-book, it is important to use as many social media platforms as possible to reach your audience. When it comes to Snapchat, the immediacy factor and the sense of urgency the site creates is a great advantage that your business will realize via using the social media platform. These three methods of using the site will help enhance online marketing, as well as interaction through your Snapchat online account as a business owner using it for marketing purposes.
