In this new Internet market, small businesses are no longer forced to rely on basic blog entries in order to advertise their content. Issa Asad Florida based entrepreneur, social media expert, author of four e-books found on Amazon, and CEO of 2 companies located across South Florida says that popular media companies and brands are now using new and interesting marketing strategies.
Mr. Issa Asad has put together 4 new marketing strategies to boost business. Read on to learn more:
1. Snapchat
As of a couple of months ago, Snapchat has become the third most popular social app in the 18-34 demographic. Think about it – this unassuming looking app is now more popular than Twitter! One of the biggest reasons behind this phenomenon is how intuitive the service is; users can take pictures or record videos (otherwise known as “Snaps”) and send them to other people while setting a time limit of 1-10 seconds after which the Snaps get deleted.
When it comes to strategies for using this service, Snapchat works much like the other social networks: use it for sharing useful information and sales, holiday wishes and amusing content. If you want to get creative, you can ask your followers to send you pictures and videos as part of a contest.
2. Podcasts
Recent studies have shown that the right audio content can go viral very fast. Out of four most popular types of this kind of content, the “Storyteller” category is an excellent fit for boosting your marketing strategy. This technique is about people relating their first-hand experiences with their audience. For example, the comic backstory of a woman who used to be the voice of the Washington metro got 4,300 listens in a very short amount of time. If you don’t feel like this is the right avenue of approach, you can also go with two other popular categories: snappy reviews and audio explainers.
3. DIY Communities
If you haven’t noticed, Do-It-Yourself content is all the rage these days. How does this tie into the marketing strategy theme? Well, this new-found popularity means that the DIY communities are extremely engaged and represent a great opportunity for consuming your brand’s content. As for how it works, these communities basically act as microblogs. Your DIY posts don’t have to be about crafts and arts; anything that can classify as “how to” content will do the trick! For more information about this strategy, visit sites like HowStuffWorks.com or Instructables.com.
4. #TweetChats
Did you know that Tweetchat.com receives over 280,000 visits per month? And more importantly, you can bet almost all of these people are there to participate in a TweetChat! Once you consider the fact that the Twitter users who are viewing the related tweets are not included in the tally or that there are other sites that allow participation, it’s not hard to see why this could be a golden goose for many people.
Participating in a TweetChat is a good opportunity to share your content or prove your competence in a specific area, and you’ll likely be increasing your follower count along the way. Once you think you’re ready, you can host your own TweetChat and gain even more recognition. Make sure you pick an engaging topic and run things smoothly by using Twitter’s search tool in order to filter the conversation.
