Issa Asad Explains 3 Reasons Why TikTok Is Bigger Than Instagram
There are multiple social media platforms for marketing, and one of the most highly downloaded social media apps is TikTok. It is indeed popular globally, especially in terms of video consumption. Most of the trend videos can be seen through this social media platform.
Over the years, TikTok has been more progressive, and according to statistics, its growth is quite impressive. It is known as the most downloaded social media app that is free today. Besides, most American users’ accounts are computed for almost 20 percent of TikTok’s revenue.
In addition, according to researches that TikTok’s engagement rate is relatively higher than any other social media platform. Specifically, it became bigger than Instagram.
“TikTok has became a threat in all social media platforms that promotes video creation, because it is at the top of entertainment-driven social networks,” said Issa Asad Florida entrepreneur and businessman. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Explains 3 Reasons Why TikTok Is Bigger Than Instagram:
1. TikTok was specifically created to share videos
One of the nature of TikTok is that it is also an editor for videos or pictures, especially the videos which have the feature of clipping and trimming videos, including the association of music with additional voice effects. By that, users have a great experience because users became editors or directors of their own content. Additionally, in TikTok videos, there is only a minimum of 15 seconds, and there are options in sharing, whether private or public. So it is up to the users’ preference. Also, it is easy to save videos for the user’s album, and it has the freedom of tagging fellows.
2. Viral videos are hardwired into TikTok’s algorithm
If users want to watch videos on trend, TikTok is the best option to open since it is natural for TikTok’s feed the viral videos on social media. So the reason TikTok has a higher engagement rate than any other platform for its main priority is to feed users the trend globally, including the challenges, funny dances, speeches of the influencers, advertising products, and any other entertainment issues.
3. TikTok is easy to cross-post
TikTok became a powerful tool to influence individuals by sharing thoughts, opinions, views, and expressions across multiple social media platforms. Because TikTok has a large audience, it is easy for people to share, thus growing users’ content exposure tenfold.