Issa Asad Explains 3 Social Media Mistakes That Cost a Fortune
Social media is a very powerful tool and should be handled responsibly. This is because social media visibility and its wide reach can generate positive exposure to your business as well as negative exposure when something goes wrong.
“However, most of social media costly mistakes are easily preventable,” asserted Issa Asad Florida social media expert. Mr. Asad is the author of 3 e-books that can be found on Amazon. He is also the CEO of 2 companies in South Florida: Q Link Wireless and Quadrant Holdings.
Here, Issa Asad Explains 3 Social Media Mistakes That Cost a Fortune:
1. Inappropriate/Insensitive Posts
Every few weeks, there are news stories about companies that posted insensitive or inappropriate post /tweet only to later delete and begin a public relation exercise to save face. Even though you might think that you could never make a similar mistake, you could easily do it without even realizing. One such company is a Texas Mattress company that made light of 9/11 which unleashed a public outcry as the post was deemed insensitive.
One reason why you could end up making a similar mistake is because everyone has different opinion and a post that might appear appropriate to you might pass out as being insensitive to another group of people. The best way to avoid this is to come up with a policy where any post /tweet is seen and signed off by several people in the company before it is published.
2. Being Defensive and On Attack Mode
Social media, especially twitter is filled with people who keep on posting provocative messages with a view to offend you or your company. Such people, (trolls) can negatively speak about your company or social media campaign you are running. Tim Dowling, a social media expert notes that trolls usually feed on someone’s rage and the best way to deal with them is to ignore their posts. If you consistently do not respond to any messages sent by trolls, they will eventually move on as they will be unsure whether you read their messages.
3. Paying for Social Followers and Likes
Growing your company’s social media presence organically is a slow and challenging process. After several months of hard work, you might only have grown your social media followers by a few hundred followers. At this stage, the idea of buying followers might seem like a perfect solution. With only a few dollars, you can get thousands of followers and an immediate boost in engagement.
Buying likes and followers for your social media pages is not recommended as it can be compared to a house being built on quicksand. Kyle Jasinski, a social media expert says that you should never believe that the likes and followers you buy are real people. You should never expect these followers and likes to share/engage with your content or even become future leads or customers.
One major drawback of buying followers and likes is that they are totally fake followers or if they are real people, they are irrelevant and can never be converted into leads or customers. With such a following, you will end up wasting your marketing and advertising campaign resources. As much as growing your followers through organic means takes time, it is worth the time as you will be communicating to potential clients.