Issa Asad Explains 3 Takebacks from Nike’s Colin Kaepernick Ad
Nike’s 30th anniversary was an intense period. Most of the television industries and digital medias had Colin Kaepernick featured who used his publicity to demonstrate against police brutality and racism in his 2016-2017 season. The NFL star would kneel down before each game as the national anthem played. This act created a lot of anger amongst politicians who chose not to attend the event.
“Nike choosing Colin Kaepernick taught us entrepreneurs a lot about advertisement capabilities,” explained Issa Asad businessman, entrepreneur, and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Explains 3 Takebacks from Nike’s Colin Kaepernick Ad:
1. Deal with controversy wisely
Nike’s form of branding created anger as well as praise from the American viewers. Some were angry at Nike with claim that it had disrespected the country’s flag as well as those who are serving in the military. Those who threw praises saw the need to protect one of their important rights that is the right to peaceful demonstration.
Nike however, took a great gamble on this controversy by dealing with it wisely. As compared with Pepsi’s Kendal Jenner branding that was removed one day after being air, Nike’s branding was dealt with in a more appropriate manner that revolved around advising its customers to respect their values.
Jenner who was born to parents who were white made the ad look like advocating against police brutality on rich white people. Kaepernick on the other hand who was born to a single mother and who was raised by white parents after her mother gave him out for adoption made the ad look like advocating not only against police brutality and racial injustice on rich whites but also on less fortunate whites. This was a wise move Nike that saw its stock price reach the peak.
2. Welcome negativity
Negativity is not a bad thing especially in this era of social media. The power of social media made it possible not only to secure Republican nominations but also be the current President of United States. This form of branding is a proof that negativity can be dealt with. This is because social media gives every individual a chance to pick a side and with enough positive presentations you will surely win the hearts of many.
3. Honor your values
Nike’s form of branding was the greatest risk. But the fact that it did not remove it for fear of losing its customers is a clear proof that we should always uphold our values.
The rise in Nike’s ratings forced NFL to adopt new rules for its players and this was a great opportunity for Nike to foster its values that involve being ready to make sacrifices for greater good and being ready to fight new challenges.