Issa Asad Explains How to Begin Creating Quality Video Content
Many people have been wondering whether or not they need to get involved in video content if they want to stay relevant in the media field. CEOs and top content creators in various industries cannot emphasize enough on the importance of having quality video content for future business growth. YouTube, one of the most influential video content marketplaces over the internet, features at least 500 million hours of video content that users and visitors to the site watch every day. What is even more fascinating is that 9 in 10 users who watch product videos think that they are very important in making buy decisions.
Similarly, there is an increasingly demand for videos by customers of companies who feel that video content makes them feel connected with the employees of particular companies they are using their products or service. According to experts, in 2019, 80 percent of internet traffic, with visitors or leads that could potentially convert to consumers, will be based on video.
“What this means is that creating relevant video will become increasingly important when engaging potential customers online and marketing the company’s brand,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
However, this can create a challenge even for some of the most experienced internet marketing experts. Here, Issa Asad Explains How to Begin Creating Quality Video Content:
1. Your Customers are a Good Place to Start
Making high quality videos with your existing customers in mind will provide you with a great platform to get started. Sharing your knowledge with your existing clients will give you ideas on how to keep them informed through videos as you keep thinking of better ways to deliver your message. Give your consumers the kind of information that will widen their depth of knowledge and possibly improve their lives.
2. If You Have No Idea Where to Start, Ask the Audience
There is no better place to get ideas of the kind of videos to make than your audience. You can leverage the power of social media and get an idea of what your audience needs. This will get you started on your live videos and improve on your future videos.
3. Be Precise and Keep it Sweet
Your live video content should be between 10 and 15 minutes, anything more than that may not achieve the objective for which it is created. Deliver your message through a short but informatively rich video content.
4. Do Not Let Platform Freak You Out
While there are numerous platforms to help you get your message to your intended audience, that should not make you lose sight of the big picture. The most important thing for you to focus on is how you connect with you target audience. You need to consider why you decided to focus on that product offering in the first place.
5. Size Should Not Be Your Point of Focus
Don’t obsess over how many eyeballs your videos have. Instead narrow in on your product offering to build a community of like-minded individuals so that they can exchange ideas with one another. Engage this community on a regular basis.