Issa Asad Explains How to Boost Customer Support via Snapchat
Social media is changing the way most of the businesses communicate with their customers, and Snapchat is one commonly overlooked platform that has a lot of potential as a customer support tool.
Snapchat lets its users share ‘snaps’, which are basically captioned pictures, GIFs, and short video clips typically lasting less than a minute.
“While this provides a fun and unique way to keep in touch with friends, it can also be a great tool to grow customer support for businesses if wielded correctly,” said Issa Asad Florida entrepreneur, businessman, and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Snapchat appeals to a large percentage of young, tech-savvy consumers. Therefore, bonus points are awarded to companies that communicate using the type of casual, light-hearted tone that’s expected around these parts. Using it as a customer tool is not just possible, it can turn out to be quite beneficial for your business.
Here Issa Asad Explains How to Boost Customer Support via Snapchat:
1. Attach a Series of Images
Goods that require assembly often need a lot of post-sale service since many customers find themselves unable to do it correctly. Phone calls are only as effective as they were before the invention of smarter communication devices, so don’t rely on voice guidance alone.
With Snapchat, this barrier is removed rather quickly. Instructions are easier to follow if accompanied with visual aids, and with Snapchat, you can post as many images as needed to assist a customer. Images can also be used to reassure customers, especially if it pertains to repairs or live queries. Having something to look at helps put customers at ease.
2. Create Tutorials and Walk-throughs
The only thing better than a series of pictures is a series of short explanatory video clips. Snapchat excels at delivering highly customized video messages to your entire friends list rapidly. If you need to churn out a video tutorial or walk-through on the double, it’s probably the social media platform you should be thinking about.
Instructional material is good, but written instructions rarely make it easy for everyone. Snapchat eliminates even the language barrier especially when it comes to assembly since customers can simply observe the footage and repeat the process. You can make as many tutorials a day as you want and come back to a clean slate the following morning thanks to Snapchat’s disappearing posts.
3. Communicate Live with Customers
Sometimes even the most lucid of instructions can sound like Greek if you’re not sure exactly what to do. Snapchat eliminates the frankly annoying and repetitive cycle customers are sometimes subjected to dealing with service bots.
Live story mode mean that you can reach a live audience for as long as the video is running. This is perfect for step-by-step instructions that require coordination on both ends or simply for serving a large group of customers sharing the same problem at once.
Snapchat’s live feature can be private or public, and it lets you have detailed viewing statistics.
Snapchat is stills slightly underutilized by many businesses when it is in fact one of the best ways to reach out to customers in the modern day. It’s very easy to get used to and can help a businesses gain the trust of their customers.