Issa Asad Explains How to Make Facebook Ads to Attract New Customers
As the king of all things social media marketing, Facebook has proven that it has the audience, targeted features, insight as well as the capability to take your business to the next level. In this unparalleled world of online marketing, it is the best platform to spread the word about the products and services that you offer.
After all, the modern consumer does not need to channel surf for hours in order to find a single product. A memorable image can influence a buyer’s perspective in an instant. Stunning Facebook ads give the consumer exactly what they want to see whenever they want to see it.
“While designing the perfect ad for your business may seem like a costly venture, this social platform offers the best designs at the lowest costs,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
As an entrepreneur who is looking to stand out, here Issa Asad Explains How to Make Facebook Ads to Attract New Customers:
1. Understand color
Do not underestimate the power of color. Contrary to what you may think, 90% of all quick judgments we make are affected by color. In relation to advertising, this simply means that the color you pick for our ads can strengthen your ad campaign.
For instance, a majority of older individuals prefer blue, green and purple colors while younger people will go for trendier colors such as yellow, orange and red. According to research, orange is the least disliked color.
Taking this information into consideration will improve your ad’s visual appeal. Remember, one size does not fit all. Ensure that your chosen color scheme works for your target audience and puts out you are trying to sell.
2. Do not go too bold
Your ad’s design has a huge impact on how your audience relate to your brand, especially if they do not have any prior knowledge of what your brand is about. Unfortunately, there are marketers who rely on exaggeration and it has become challenging for honest brands to make bold statements without being scrutinized publicly.
Therefore, by being aware of such challenges of Facebook advertising, your ads will always appear credible and professional.
3. Use compelling call to action statements
Call to action (CTA) statements have always played a significant role in online advertising. They are used on website landing pages to convert leads and they also have a positive effect when used in your ad campaign. Call to actions will offer you competitive click-through rates and deepen you user engagement. This will automatically result into a higher conversions.
When your ad does not have a clear call to action, a viewer will not have an idea of what is going on. With a short and straight forward message such as “Join the conversation below and share other tips…” conversion will be seamless.
Designing successful Facebook ads will not happen overnight. It may take a long time for you to have a perfectly optimized campaign but the effort that you will put into this will be fully worth it. If you choose to follow these three fundamental principles, your online marketing efforts will always thrive.