Issa Asad Gives 3 TikTok Trends to Look for the Rest of 2021
TikTok is a successful social media platform with over 6 billion downloads on iOS Appstore and ranks among the most used platforms in the world, with millions of active users. TikTok use rose rapidly in 2020 and has become the platform for Generation Z to interact by sharing funny videos.
“With this massive audience, TikTok has also created an audience that people can use to market and grow their businesses,” said Issa Asad Florida entrepreneur and businessman. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
TikTok may just be the right platform you need to promote your business if you’re a business owner. Here, Issa Asad Gives 3 TikTok Trends to Look for the Rest of 2021:
1. Study the platform to find your audience
TikTok users are primarily young people who are looking to have fun by posting videos and getting likes. You should know how the platform works if you will use it for your business. Explore what other brands are posting and find out if other businesses like yours are booming on TikTok. Also, understand that TikTok is a platform for fun lovers, so your promotion strategy should follow that trend as well.
2. Create fun content
You should be able to follow what others are doing on TikTok to attract attention from other people. The advantage of using TikTok is that you can easily create videos by following few easy steps. Plus, you only need your smartphone to do it. Create content that is fun to watch but still gets the message about your brand out there. TikTok is full of silly content that users appreciate, so be funny and creative. And watch for viewer reactions to check your progress.
3. Use hashtag challenges
Many brands are using hashtag challenges to widen their audience on TikTok. Chipotle, for example, gained over 900 million views from the #guacdance. In comparison, Guess’s #InMyDenim challenge had over 53 million views. HP company has also done well with hashtag campaigns. But these are huge brands that invest heavily in sponsoring their hashtag challenge campaigns. While everyone can launch a hashtag challenge, its success depends on the effort applied in promoting it. You can work closely with TikTok influencers to increase your views. Look for influencers whose content relates to your brand and ensure they have a reasonable audience on TikTok and other platforms.
4. Advertise on TikTok
TikTok presents a good advertising opportunity for businesses. Its active user numbers surpass that of Snapchat and Twitter. Thus, brands should focus on converting their viewers to customers by running creative ads. TikTok has four types of adverts that you can utilize to promote your business:
- Brand takeovers create images, videos, or GIFs that pop up when users log into their accounts. They are limited to one brand per day.
- Branded lenses – a brand can advertise through branded filters that allow branded 2D filters for users to incorporate in their content.
- Influencer package – TikTok has a platform that allows brands to collaborate with influencers who can then display the sponsored content on their TikTok accounts.
- Hashtag challenges – you can do an existing hashtag challenge with a topic that promotes your brand. Or just to increase your following.
TikTok presents an excellent opportunity to grow your business. You can start using these for ways to grow your business using the platform. Begin by setting up an account and creating content but if you already have an account, build your audience by focusing on creative and trendy content.