Issa Asad Reveals the 3 Best Video Marketing Trends for 2020
Millions of companies are very busy vying for attention on the web. On another hand, customers are devoted to their mobile phones through the day looking for the best deals or fun over the internet to fulfill their wants. Here rises marketing and advertising opportunities to companies. A video is the most entertaining and addicting form of online content, is used by companies to advertise themselves. This type of marketing is referred to as video marketing.
“In case you’re attracting web attention to your company, you need to employ video marketing to snatch all mobile users’ attention for growing your brand and keeping up with the consumers,” revealed Issa Asad Florida entrepreneur an social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Reveals the 3 Best Video Marketing Trends for 2020:
1. Live Video Marketing
Live videos can be watched on different platforms accessible by smartphones they include; Facebook Live, Instagram Live, and live streaming on platforms such as Youtube and Twitch. They are expected to become bigger than they had ever been in 2020. This is according to Facebook reports which stated 400% growth in daily watch time over 2019. The best thing with live video is that you’re directly speaking with your viewers making them engaged in conversation asking questions and commenting in the real-time. Personalization is also done to live videos to attract viewers and make them more engaged.
Through live videos, companies have been able to communicate about new products, interviews, a live office tour, and more.
2. VR Developing Even More
Virtual reality is an emerging trend in video marketing and is rarely used by companies; in 2020, it’s expected to become more popular and accessible by many companies. It is mostly used in demonstrating how to design questions making the viewers learn and recall faster compared to YouTube and others. It also has many uses depending on your motive. For this reason, it’s being accepted quickly and its growth expected to continue in 2020.
3. Businesses Based on Vlogging
Vlogging involves posting videos of multiple aspects of vloggers daily lives in your YouTube channel. These videos can be ordinary like preparing a breakfast, exciting vacations among others. In recent past entrepreneurs and companies have gradually invading vlogging for more web attention to mobile users. In 2020, this practice is expected to become more popular and adopted by many businesses. The reason is the ability to give viewers a glance into personal life which helps you create a better connection with them.
Some entrepreneurs such as Gary Vaynerchuk are vlogging effectively with their Youtube channels which has millions of subscribers who view the content. It’s an unlimited way to draw your audiences’ attention and grow your business because it’s affordable. To get started, you simply need a smartphone, video editing software and YouTube channel.
4. More YouTube Ads Than TV Ads
Before the invention of the digital platform, TV was used and it’s still used by many businesses to display their ads to the watchers. These adverts could reach many people. But coming 2020, fewer businesses will invest in TV ads instead they’ll turn to YouTube ads. This is because YouTube ads are less expensive than prime time TV ads and they reach more audiences. The idea of Netflix starting ads testing on its platform will lead more companies to turn to YouTube in 2020 to get their contented video ads to a larger audience.