Issa Asad Reveals 4 Hidden Marketing Lessons from the 2020 Presidential Election
The 2020 presidential election has been eventful as usual, but besides the political slugfest, there is a lot for marketers to learn.
“Once again, the Presidential Election has brought forward both positive as well as negative marketing lessons for every business owner and marketer,” said Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here Issa Asad Reveals 4 Hidden Marketing Lessons from the 2020 Presidential Election:
1) Market to your correct audience
You need to market to the correct audience. Carpet bombing people with ads is not what you want to do, as you will end up wasting your time and money.
Some people just don’t need your product or are simply never going to buy. These are the audiences you do not want to waste your marketing dollars on. You need to figure out who your ideal audience are, in great detail. Then, you should focus all your marketing time and money reaching out to these people.
2) Use social media, but always be cautious
With all this buzz around, social media being the next marketing revolution, you need to keep yourself in check and not go overboard with it. You do not want to damage your brand’s reputation. You must ensure that only the designated people post to social media on behalf of your company. Have a plan in place and rules of engagement with customers on social media. Make sure any posts or replies pass through at least two sets of eyes before going live.
3) Make your message as straightfoward as possible
Complex or layered messaging rarely works in mass marketing campaigns. The simpler your message is the more traction it is likely to gain. Spend the time to craft a simple yet effective message that resonates with your audience and clearly communicates your brand. Simplicity is the key to effective and memorable communication.
4) Use email marketing with great subject lines
Both parties have utilized email marketing in their campaigns effectively and it is an important tool for your business as well. The subject of your email is basically the filter that decides how many people get to see the actual message. If you make it short and intriguing, it is likely to be opened by the maximum number of people. You must know the pains and interests of your customers and use it to create such subject lines.