Issa Asad Reveals 7 HUGE Mistakes Startups Make with Social Media
Issa Asad Florida
Successful businesses are founded on strong pillars of advertising. And in our modern day and age, where millennials spend a lot of time on social media platforms, having effective social media marketing strategies is key.
“However, as simple as social media marketing may sound, it’s very easy to get it wrong,” said Issa Asad Florida entrepreneur and CEO. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
So what mistakes should you as a business owner watch out for? Here Issa Asad Reveals 7 HUGE Mistakes Startups Make with Social Media:
1. Not having a target
Marketing is all about targets. If you set out to do marketing on social media without a specific target, then you are bound to fail. The secret here is understanding social media demographics. Learn who is found where. This will allow you to make accurate and precise marketing by targeting the right crowd.
2. Not using metrics
Well, marketing is only effective if you are able to get feedback from your posts. From which you can then adapt your plan to be more effective. Hence, not using metrics is like going into a fight blindfolded. You simply won’t get anywhere. Facebook Insights and Twitter Analytics are some of the tools you can use to your advantage.
3. Losing out on traffic
You won’t get anywhere if no one sees your advert. As such, it’s of the at most importance to post your advert when there is high traffic. This will get you more views. However, there are many social media platforms, which all have different peak hours. The trick here is to learn when the traffic is the highest in the social media platform you have chosen.
4. Writing too much
On social media more is less and less is more. Statistics have shown people just don’t like reading anymore. As such, long and boring post will get less attention than short and precise posts. The key point here is learning how to formulate short, engaging and convincing posts. You must be able to sell your product in just a few sentences.
5. Neglecting visuals
Research has shown that people are attracted to nice pictures and videos. A fact compacted by the fact that Facebook posts with pictures get 2.3 more engagement than just plain text. The same goes for Tweeter. Tweets with images gets retweeted more times. The fundamental principle here is to incorporate images into your advertisements to enable you to get more clicks.
6. Ignoring customer complaints
Business is all about making your products better and having an excellent customer care. As such, it’s very important to respond to customer complaints as quickly and efficiently as possible. Remember on social media, people are always watching you to see how you handle such complaints. Always make sure you handle your customers well.
7. Not hiring a social media manager
This is by far the commonest mistake that business owners do. It is essential to hire a professional social media manager who will handle all your social media business in a professional manner. This will save you a lot of time and bring in new business in spades.