Issa Asad Reveals Why Your Business Needs an Established Social Media Brand
If you have a business, it is vital to ensure that it is visible on any social media platform to grow your brand. Social media platforms include Facebook, Twitter and Instagram and they will help you reach many people.
“By delivering engaging content, you will generate traffic to your website,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
You should not feature your business on only one social media platform. Ensure that you are visible on many social networks because this way, you can influence more people. Social media presence will help grow your brand.
Here, Issa Asad Reveals Why Your Business Needs an Established Social Media Brand:
1. Connecting with Customers
You need to prove the credibility of your business to gain the confidence of the customers. Your social media presence will help you bond with your customers hence creating a good relationship. As a brand, connecting with your customers is essential, and this helps you promote the services you offer. Customers can also help promote your business to other people that they know, hence having a significant number of people showing interest in your brand.
2. Competitive Advantage
For you to build your business online, you must have a constant social media presence. Do not think that your competitor is doing nothing about social media presence. It could be that your competitor has invested time and money to ensure that they have a positive social media presence. Therefore, if you neglect the idea of promoting your business on social media networks, means you will not enjoy the benefits that come with it and your competitor will have it all.
3. Customer Satisfaction
Social media presence will help you get feedback from your customers. Someone may have bought an item at your store while they were visiting your particular town, but later they may not be in a position to give feedback about the product. Social media comes in handy at this point because your customers can reach you any time and provide feedback, and in case there are issues you can resolve them. Some people check out how you interact with your customers online, and they use it as a metric to decide if they will buy your product. They will appreciate the fact that you take the customers’ feedback seriously, and in turn, they will try out your products.
4. Brand Presence
If you make your business active on social media networks, there are high chances that you will acquire more followers. People are more interested in a business that is active and posts content regularly. Potential customers will not follow someone who does not put up content. Therefore, if you are engaged in social media, you will build your customer following, and in turn, your business will grow.
5. Sales and Business Leads
Social media plays an essential role in generating leads. Social media channels are more potent because, with platforms such as Pinterest, customers can make direct purchases. Instagram also has a call to action button that gives customers an easy time when they want to shop. Social media is developing rapidly, and soon it will drive sales. Therefore, it is essential to be part of the social media family to enjoy its benefits.
6. Marketing Channels
The main advantage of social media platforms is driving sales. All social media channels have marketing machinery put in place to help businesses interact with the target audience. Each social media platform has a unique marketing channel. It is not a must for you to have a social media presence for you to utilize these marketing channels. However, you will gain more if you have this presence. Global brands connect their social profiles with marketing campaigns to increase their followers.
7. Social Media Targets All Demographics
Everyone interested in buying any product will have access to one if not all social media platforms. Therefore, you should find out which platform will suit you. Each age demographic or income level will access at least one social media platform, and they log in daily. Exposure of your business on social media will help you compete, and you can attract more customers to your business. Therefore, social media presence is vital for your brand.
You should choose the right social media channel for your business and use a detailed strategy to grow your brand. Posting images only will not benefit your business. Combine informative and promotional posts to generate the results you desire.