Issa Asad Shares 4 Steps for Marketing a Fruitful Crowdfunding Campaign
If you want to raise money for a charity event or for creating a product, then crowdfunding is one of the most effective ways.
“Through crowdfunding, you will be able to reach out to a large number of people, because if done properly, it is possible to raise a lot of money,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is also the CEO of Q Link Wireless and Quadrant Holdings located in South Florida.
Here Issa Asad Shares 4 Steps for Marketing a Fruitful Crowdfunding Campaign:
1. Make it worthwhile
There has to be something really special or unique about your crowdfunding campaign. You will find plenty of crowdfunding campaigns going on in the Internet. In order to make sure that your campaign stands out from the others, it should be really innovative. It will be great if you manage to offer something in exchange for the contribution to your campaign. For example, if someone funds your charity walk, you may offer a Tshirt in return. If someone invests a lot in the startup which you are planning to open, you can offer them some equity shares. Similarly, if you are making a new gadget, you may promise them a model of the gadget. Hence, whenever you give something in return, people will be more attracted towards your campaign.
2. Build momentum
At some point in time, your crowdfunding campaign has to end. So it will be better if you prepare a strategy for the launch of your campaign and how you are going to run the campaign after the launch. Before you launch your campaign, it is your responsibility to promote your campaign and make sure that people are interested and aware of your campaign. You can collect emails from as many people as possible and inform them about your campaign. You also have to create a separate event for the launch of your campaign. Make sure that the launch date doesn’t clash with a national holiday or any other popular event. Also, make sure that the launch date is also not clashing with the launch date of any other crowdfunding campaign. It is always better to launch alone.
3. Make it multidimensional
The content which you use for your campaign should sound very convincing. It also needs to sound realistic. Hence, include some facts and figures so that it sounds more credible. You can also try to add the exact figures of the costs. It will be great if you make a media event for this, so that it can go viral in different events. Add some visuals like people trying out the product and testimonials of users to make the campaign more engaging.
4. Try to improve your image
If you have a good reputation, then it is highly likely that your campaign will be a success. You need to have proof that you are working hard for your campaign. Redesign your website so that it complements with the campaign. Also, make business cards or brochures so that you look more professional. Also, try to take the help of social media to promote your campaign. Find out which social networking website has the best demographics for a crowdfunding campaign. Also, try to connect with financial advisors. You should team up with some influential bloggers. They have a wide follower base and will be able to help you out. Apart from that, you can also take the help of some crowdfunding websites like Kickstarter or Angellist.