Issa Asad Shares 5 Call to Action Hacks for New Conversions
Every marketer desires to have an effective and engaging call to action (CAT) button. Evaluating a call to action button in isolation is hard. The effectiveness of the button can only be determined when you evaluate the design and dynamics of the website. Call to action buttons increases your returns from online marketing through conversions. The button should always be clear to website visitors to improve results. A campaign aims to inform potential customers and turn them into buyers.
“Call to action will be the most important part of a campaign,” explained Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
A call to action makes the marketing process complete because it tells the visitors what they should do next. Mostly it is a button that attracts attention and requests a visitor to act in a certain way.
Here, Issa Asad Shares 5 Call to Action Hacks for New Conversions:
You should think beyond the aesthetics of your website when choosing the color of your call to action button. You should look for a color that will compliment salesmanship not the aesthetics of the site. It is advisable that you should settle on primary colors (bold and bright colors) that contrast the backgrounds of the display you have placed your advertisement on. Visitors should easily read the message on it. People react to colors, and you should use bold and bright colors to influence buyer’s decisions.
2. Shape and size
You may be interested to know what size is ideal for a call-to-action button. The size of a call-to-action button depends on the size of the display where your advertisement is placed. If the display is small, then your call to action button will be small. You should choose the size of a call to action button based on the available space. It should also contain a clear message and be visible from all directions.
Marketers should consider design as part of the written content. Good design creates a good marriage between function and form. How the words are used matters as much as the words themselves. The message should evoke thoughts and make the consumers desire to take action. You should avoid using generic terms in a call to action button. Use words that create excitement and make the customer think about the advantages of clicking the button. Keep the message short.
It is easy to identify where to place a call to action button. The button should be placed on a website where visitors will easily see it. Make it prominent so that people can click on it. User experience determines the best position for your call to action button. The visitor should see the call to action button without scrolling.
Give your call to action button the highest priority. Call to action link should be the only link on the display where you have placed your advertisement. It should be placed where it will be visible. It should be easy to get to the button and most importantly, it should be visible without scrolling. Any other link should be placed on a different page or below the call to action button.