Issa Asad Shares 5 Social Media Strategies that are Constantly Misrepresented
If you work in the field of e-commerce, your customers are active in social networks regardless of their gender, age or economic status. In fact, according to the statistics of the social networking site Pingdom:
* 47% of men and 53% of women use social networking sites
* 61% of Facebook users are older than the average age or older
* Average age of users of social networks – 37
* From 18 to 24-year-olds do not dominate on any particular social networking site
“If you do not study which social networking channels your customers spend time, you probably can not increase your customer base through online word-of-mouth,” advised Issa Asad Florida entrepreneur. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Shares 5 Social Media Strategies that are Constantly Misrepresented:
1. Go where you find your customers
Marketing in digital and social networks offers endless options. From Facebook to LinkedIn on Twitter on YouTube there are countless social networking numbers available for your business. The key to winning e-commerce marketing is choosing the right channels, so you reach customers.
You can find out where your customers are going:
* Ask them. Although it sounds simple, it is often missed. Just send an official survey to clients or make an informal survey on your website, which can provide a wealth of knowledge.
* Monitoring of social sites. There are some free tools, such as Trackur, to find out how and where customers say about your competitors, your brand or your targeted keywords. For them, there are also paid programs that are more reliable.
* Use of statistics. When it comes to statistics, some sites, such as Facebook, are transparent or you can use third-party research.
* Regularly check vacancies, backlinks, keyword ranking of competitors and news ads to quickly look at your Internet marketing.
2. Using social networks to promote exclusive offers
For your e-commerce business to create followers on your chosen social channel, you must lure customers to things they can not find elsewhere. Offer an exclusive product for followers or fans of social networks, such as a weekly coupon. You can also offer “the latest news,” which they can not find anywhere else.
3. Control what your competitors are doing
Regardless of whether your e-commerce business is new to marketing in social networks, or you just want to take this place, competitive intelligence can be instrumental. Conduct a competitive audit of your top five competitors in a social network, and then answer the following questions.
* On which sites are they active?
* What content do they publish?
* How many followers/views / fans do they have on their site?
* How do they promote their products, activities or programs?
4. Do not offer goods and services
The main goal of your e-commerce site is to sell products, but your marketing strategy on the Internet should include a wide range of strategies that go beyond promotional offers. Here are a few ideas to try to include in your marketing.
* Share news or messages from external sources
* Create a blog on your site, and then submit your blog content to social network accounts
* Ask questions, interview your customers or participate in discussions through social networks
* Publish photos from company events or videos, especially when the CEO says
5. Selling products through social networks
Many e-commerce sites use social channels to make it easier for customers to purchase their products. For example, 1-800-Flowers was the first e-commerce site to launch a Facebook store that allowed customers to browse and buy its products directly via Facebook.