Issa Asad Shows How to Use Outbound Marketing for Obtaining Customers
Today’s online business environment is more focused on elevating inbound marketing than its other equally important counterpart, outbound marketing.
“Indeed, inbound marketing creates and promotes great content with an aim to improve customer traffic, but outbound marketing applies a rather more traditional approach to marketing, including direct mail and the more often forgotten marketing tactics like cold-calling,” explained Issa Asad Florida businessman, entrepreneur, and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Shows How to Use Outbound Marketing for Obtaining Customers:
1. Email Marketing
As one of the oldest tricks in the online marketing game, email marketing has remained so persistent that there is no sign it will end any time soon. For instance, using Uplead, a platform for lead generation, sales teams can connect with B2B marketing as well as with more than 30 million people in the business world. Uplead’s database contains data by industry, technology applied, and organization size, just to mention a few. Its core advantage is the real-time verification of data, which includes email verification to help marketers avoid wasting time and consequently getting frustrated due to email bounces from non-existing email addresses.
2. Email Automation
Email marketing remains a powerful marketing tool online, at least according to Wordstream, who also estimated that by 2020 email users could rise by up to 254.7 million, creating a $ 44 return per dollar-spend. However, this does not involve drafting and randomly sending emails with the hope that some will generate revenue. Studies by MailChimp have shown that carefully targeted and segmented email campaigns, when compared with their non-segmented counterparts, are characterized by a 14% higher open rate. Choosing the right email automation tool will definitely make all the difference, as you will be able to generate key reports to help you make informed decisions.
This is also a well-known traditional marketing trick that has remained relevant over the years. Most businesses still use this strategy to get their products out there. While getting on the phone to call potential customers can seem strange in today’s world of digital marketing, it still remains a very relevant sales strategy for many businesses that wish to retarget potential prospects. Using tools like Close.io to leave pre-recorded voice messages could save plenty of time. API integration setup and cold-calling funnel metrics are some of the benefits of such tools.
4. Radio Advertising
This has also existed for a while and is still a preferred marketing method among marketers today. Apparently, radio has an estimated 245 million listeners globally on a weekly basis, a number that rivals Facebook and Google’s online reach. While purchasing radio time was very complicated in the past, the advent of tools that simplify the process of accessing radio stations has made radio an attractive marketing option, as you also get real-time access to insights into how your campaigns are doing.
Modern marketers can still use many of the traditional outbound marketing techniques that many people consider obsolete. From targeting prospects through listening programs and channels like radio and podcasts to revamping email marketing campaigns and taking cold-calling to a new level through modern tools and applications, there is no limit to what you could do to use outbound marketing to your advantage and grow your business.