Issa Asad Shows How to Use TikTok for Business
Unless you’ve been living under a rock, you’ve probably heard about TikTok before. But if you haven’t heard of it, or you who want to use TikTok for business purposes, let us help you out. Learning how to use TikTok for businesses, might be your greatest next step.
TikTok is currently the most downloaded non-gaming app in the US. It’s mostly dominated by teens (16-24) and features short videos of pretty much anything imagination can allow you. Why would you want to hop on this app?
“Well, it has an incredible amount of more than 800 million users worldwide, which is great for businesses if you ask me,” said Issa Asad Florida entrepreneur, businessman, and social media expert. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Shows How to Use TikTok for Business:
1. Get to know the app
You need to explore the land before you can grow seeds. Just by taking a quick look, you can get a pretty good idea about the type of content that TikTokers create and consume. You need to learn and study how these videos are made in order to imitate their style. This is essential because you don’t want to create content that’s not going to be digested by users. And trust us, teenagers know when something is out of place. It’s more than a fifteen-second video with some background music, it’s a new form of entertainment.
Like we’ve said, TikTok is inhabited by mostly people from Generation Z. So, if your business’s target is young people, then it only makes sense to make your way inside TikTok.
2. Be creative
The people from Generation Z are no longer interested in the typical advertisements that try to sell you a product in a traditional way. At least not inside TikTok. What they want is content they feel related to. Now they’re asking for brands and businesses for something more than a product, they want a community.
You need to find a way to present your product or service in a video format that connects with users. One advantage is that you can use TikTok for your business with almost no cost. All you need is a smartphone with an Internet connection and a little creativity. You don’t need to create a pun or a meme, you can show your products and their benefits in a simple aesthetic way and keep it simple.
3. Connect with influencers
Young people from these days have grown a real attachment to their favorite influencers. Influencers are a great tool because you get to reach an audience without having to build one from the ground. Most young people will buy or try whatever it is they advertise.
Study the influencers and choose one that aligns with your business model and has your potential customers as an audience. Then get in contact with them, make it a win-win situation.
4. Create #Challenges
A fun hashtag can be created to incentive user engagement. Look at how Chipotle had hundreds of users advertising their brand by joining the #GuacDance.
If a hashtag is good, people will take it and create their own videos using the hashtag. People from Generation Z love sharing fun content around.
5. Advertise your content
You can advertise content on TikTok too! Here’s how:
- In-Feed Video: An ad will appear on the For You page.
- Brand Takeover: An ad will show up all over the screen for a few seconds before turning into an In-Feed Video ad.
- Hashtag Challenge: Ad appears on the Discovery page. These hashtags will incentive users to take action.
- Branded AR Content: Your ad will appear as branded lenses, stickers, and other 2D/3D/AR content for TikTok users to use in their videos.
- Custom Influencer Package: Your ad will look sponsored by a Tiktok influencer on your market.
In conclusion, TikTok seems to be only growing bigger and bigger every year. It’s no wonder why so many businesses have moved their strategies to this app. If you use TikTok for your business you are allowing younger audiences to get to know your product. If you do it right, this app will save you money, time, and effort, so we’d say it’s worth the try.