The web is a buzz with social media sites, and every time there is a new one, developers are always on hand to convince the masses that, theirs is the ultimate thing, which seeks to solve problems that social media enthusiasts never thought existed. In not so many years, Snapchat came into existence. Here’s why Snapchat is growing faster than any other social media network.
It was the year 2011 that this interactive social media platform was born. Since then, it has gained huge popularity and has acquired over 100 million users worldwide. Accessing this app has been made easy as it works perfectly well on iOS. The popularity of this app is not that, it was launched ahead of others to offer pressing solutions to life maters, but is because it epitomizes real life accurately than any other app. “It offers true account of events as they occur,” confirmed Issa Asad, a Florida-based CEO and entrepreneur. Asad is the CEO of 2 companies located in Dania Beach, Florida: Quadrant Holdings and Q Link Wireless, LLC.
The emergence of web 2.0 has really changed how information is acquired and passed. To, further assert this statement, Web 2.0 gave birth to user-created content. This is why twitter and Facebook have become the epitome of communication tools in the 21st century. The truth of the matter is that, when it comes to following posts or feeds, Snapchat is unrivalled.
The first question to pose is that, how often do you sit and go through each post on your news feeds? Well, now try to imagine how frequently you open each snap you get on Snapchat app. Without any scintilla of doubt, this is where this app beats all its competitors. The transitory nature of this app is a colossal draw. This is why other apps such as Slingshot and tinder are slowly adopting ephemerality because it is quite effective to users.
The truth of the matter is that, contents are more accurate as there is no serious editing before posting. This gives a realistic representation. Snapchat images and videos are not just there to be adjudged, but are for the main purpose of viewing and enjoyment. When an image or video is posted, such are not to draw diverse comments or likes but just there to be viewed.
Why Snapchat is Unrivalled
It is also worth mentioning that Snapchat was the first modern app that encouraged portrait-filming, creation of new attractive mobile video that appeals to both account holders and marketers alike. This is something that has now been copied by Periscope and Meerkat.
The reality is that, popularity of these two apps has dwindled while the appeal of Snapchat is still sky rocketing. This may be because not so many people fancy live streaming of every day event, or for some other reasons.
It has proven that Snapchat stories and videos are indicators of exact degree of exposure to a good number of users, far from celebrities and marketers of other social media apps are willing to offer. In further review, it is evident that Meerkat and Periscope works for bigger events such as tours, AMAs and businesses. However, on a personal level, such are not the right apps to use. This is because companies and exhibitors are keenly monitoring and making consumers to consumable products.
Myspace app came and helped most users in abolishing their diaries. Twitter came with a way of helping subscribers to air their views on issues to the world, while Tumblr gave us more space for words to enhance the creativity. When it comes to Instagram, it gives a good opportunity to express the beauty of our lives, and certain tools to help us make it even better. This is indeed, commended.
Snapchat emerged and instantly offered a happy medium. You control how much to share with your friends, without worrying about moderation by the admin.
Every phase of social media’s metamorphosis has been truly gradual, transitory and served the purpose at that given time. Periscope and Meerkat evolved quickly and encouraged our sharing to get out of control. In this respect, Snapchat carefully studied the limitations and came up with solutions beneficial to every user. This app may not be the ultimate solution to every social media enthusiast, but efforts are underway to make it even more effective.